Learn the essentials of public relations from industry expert Charlotte Tomic, former president of New York Women in Communications. This action-packed 6-session course is designed to inspire and equip you with the skills needed to excel as a PR professional. Through engaging lessons, real-world insights, and hands-on Q&A sessions, you’ll gain practical tools to craft compelling messages, manage crises, lead PR agencies, and build strategic communication plans—all while developing the confidence to own your narrative.
Engage the media with confidence and control while promoting your story
Create a communication plan to align with your organization's change
Communicate during a crisis to maintain or build up your organization's reputation - case studies discussed [Spirit Airlines, J & J Tylenol crisis, Rely (Toxic Shock Syndrome), Boeing, etc.]
How to manage an outside public relations agency
How to get visibility for your client's leadership
PR 101 Introduction
Building the Press Kit
The Media Interview
The Communication Plan
Case Studies
Working with PR Agencies
Thought Leadership and Visibility
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Master the art of public relations with Charlotte Tomic’s PR 101, a six-session live course designed to help you confidently engage the media, manage crises, and craft strategic communication plans. Enroll now to gain real-world insights, practical tools, and the skills to thrive in your PR career!
Praise for Charlotte Tomic’s PR Expertise
“In her course, seasoned professional Charlotte Tomic demonstrates why public relations is a unique means of communication, more nuanced than advertising, that has boosted business through a number of indispensable strategies like fostering relationships with media, producing impactful press kits, and managing crises, all within a framework that is factual and ethical. I wholeheartedly recommend this course.”
Fortuna Calvo-Roth is president of Coral Communications Group, LLC, publishers of Nueva Onda Audiobooks
“Charlotte Tomic is an outstanding business public relations specialist with decades of remarkable experience that has helped brand innumerable companies. With her Master's degree in business and her diverse high-profile public relations clients she offers a wealth of knowledge to students.”
Tina Mosetis, Mosetis Communications - Marketing, Public Relations, Media Relations, Branding, Crisis Management
“I have worked with Charlotte on many projects through the years and find her to be extremely creative and indefatigable in getting results for her clients. Charlotte has the instincts from years of experience to propose strategic tactics to maximize exposure, improve the image and reputation of her various clients.”
Lisa Kaplan, President - Lisa Kaplan Media Group
“As a former exec at a major ad agency, plus national brand director, and leader of professional communications organizations, I can attest to the professional dynamism that Charlotte Tomic brings to public relations programs, building positive awareness and excitement around people, companies and events. I highly recommend her PR course! ”
E. Lynn Osborne, Ad, Marketing & Brand Exec (retired)
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